lunes, 11 de diciembre de 2017

SAPICA en la mira de los Compradores Extranjeros

Cada edición de SAPICA recibimos nuevos compradores del extranjero en busca de productos mexicanos para comercializar en sus países provenientes.

"Para los compradores de países que no poseen Industria del Calzado, México es un excelente exponente de moda y tendencias y SAPICA el lugar donde se concentran a los mejores proveedores y la mayor variedad de productos"

La edición Primavera- Verano contó con 202 empresas de 30 países que asistieron con el apoyo de COFOCE, provenientes de AlemaniaBangladeshBoliviaBrasilCanadáChileChinaColombiaCorea del surCosta ricaDinamarcaEl salvadorEspañaEstados unidosFranciaGeorgiaGuatemalaHondurasIndiaIslas caimánItaliaJapónNicaraguaPaíses bajosPanamáPerúReino unidoRepública dominicanaUcrania y Uruguay.




El 22% del comprador internacional que acude a la Feria posee un volumen de venta anual entre los $251,000 y $500,000 USD según registro.

La estrategia de negocio actual del 38% del comprador internacional es comercializar marcas de otros fabricantes.












El comprador internacional acude a SAPICA con un  porcentaje mayor de presupuesto de compra disponible: el 68% sólo ha asignado del 21% al 40% de éste.




El comprador internacional adquiere el 26% del calzado para su negocio con proveedores que exponen en SAPICA.
















8 de cada 10 compradores internacionales acuden a SAPICA motivados por conocer las nuevas tendencias que se presentan en la Feria.







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A pesar de que el 41% de los compradores internacionales asiste a SAPICA en búsqueda de nuevos proveedores, éste solo logra concretar 4 entrevistas de negocio efectivas.





Información obtenida a través del estudio creado por @Mercadoscopio para SAPICA edición Agosto 2017.


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