Ezequiel Sánchez consultor estratega de business y retail, quién ha dirigido durante 10 años Tempe - unidad de calzado de inditex, compartió en Foro Inclusivo los mitos y realidades del fast fashion.
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| Tempe - Inditex / Foto Referencia Internet |
El mundo cambió y existen nuevos modelos de crecimiento: "Hay que asegurar el tamaño crítico en las capacidades clave de la empresa, es una condición necesaria para sobrevivir"
El concepto básico para la estrategia es la Coherencia en el proceso: Pensar - Decir = Hacer.
¿Hacía donde van las estrategias de éxito?
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| Ezequiel Sánchez / Consultor Estratega |
Durante la presentación nos permitió conocer el concepto VUCA para tomar en cuenta en cualquier toma de decisión en la empresa y llevar una dirección orientada al cambio.
Procesos flexibles, alianzas y network, entender mejor las cosas y aprender.
"Los paradigmas con el tiempo se vuelve obsoletos" el consumidor tiene un comportamiento diferente a los 5 años anteriores, el cual a suplido:
CANTIDAD VS CALIDAD
+ COSAS VS COSAS CON MÁS SIGNIFICADO
PRECIOS BAJOS VS VALOR GLOBAL
PROPIEDAD VS COMPARTIR
COMPRAR NUEVO VS RECICLAR O REPARAR
Uniendo paradigmas puedes hacer un modelo de negocio exitoso;
"No dispares donde esté, dispara donde vaya estar" anticipa el entorno donde te vas a mover, definiendo hacia donde van tus estrategias.
"La mejor ventaja competitiva que tienen las personas es el cerebro"
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